The Business of Cycling · Chai Podcast

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The Business of Cycling

Wyatt Wees

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

Episodes · 25

What Happened To Rapha? An Industry Expert & Brand Strategist Break It Down

Oct 3, 2026 · 32m

Inside the Largest Cycling E-Commerce in the US: Lessons with Brett Sullivan of Backcountry & Competitive Cyclist

Sep 28, 2026 · 43m

Mips’ Winning Formula: Structure, Focus, Discipline & The Power Of Saying No

Sep 14, 2026 · 36m

Ingredient Branding Done Right: How German Stubbornness Turned a Cello Hack Into a Global Brand

Aug 31, 2026 · 29m

Strategy or Opportunity? Lessons in Cycling Branding from Assos, Giro, Knog & Whyte

Aug 4, 2026 · 25m

Inside a $3.5B Company's Bicycle Ambitions with Gates GM Chris Sugai

Jul 20, 2026 · 30m

Who Is Kenda? Inside the Taiwanese Tire Juggernaut with VP Eric Yang

Jun 29, 2026 · 36m

Crisis, Leverage, and the Death of the Hockey Stick: Whyte CEO Nikki Hawyes on Surviving the PE Cycle

Jun 15, 2026 · 1h 9m

Behind the Curtain at QBP - America's Biggest Cycling Distributor

Jun 1, 2026 · 34m

Beyond the Hangtag: The Untapped Power of Ingredient Branding

May 18, 2026 · 49m

The Unraveling of Accell: What Went Wrong and What's Next

May 11, 2026 · 43m

The Finnish Component Brand that Cracked the Code on European Cycling Manufacturing

May 4, 2026 · 38m

How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands

Apr 20, 2026 · 51m

Humble, Steady, Fast: CEO Danny Segers on the Flemish Mindset that grew Bioracer from €7M to €35M

Apr 6, 2026 · 38m

From 26 to 29 to 32 - Are We Doing This Again?

Mar 30, 2026 · 29m

Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung

Mar 16, 2026 · 32m

Inside Eurobike's Strategic Overhaul with New Managing Director Philip Ferger

Mar 2, 2026 · 31m

Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos

Feb 23, 2026 · 41m

The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX

Feb 9, 2026 · 53m

Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry

Jan 26, 2026 · 54m

The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines

Jan 5, 2026 · 40m

From Unilever to ASSOS: A Fresh Perspective on Cycling Marketing with CMO Claire Deschamps

Dec 22, 2025 · 42m

The Power Of Persistence: Quoc Pham on Surviving Near-Bankruptcy to Build a 20-Person Shoe Brand

Dec 8, 2025 · 36m

Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo

Nov 24, 2025 · 51m

Swim or Drown: The Reality of Cycling Entrepreneurship with Alberto Fonte of Udog

Nov 10, 2025 · 53m