The Transaction · Chai Podcast

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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving B2B revenue growth that you can take and implement in your own go-to-market roles. Whether you're a Chief Revenue Officer leading a B2...

Episodes · 25

The GTM Plays AI Can’t Replace with David Politis, Host of Not Another CEO Podcast - Ep 86

Oct 3, 2026 · 55m

Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85

Sep 9, 2026 · 51m

How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84

Jul 21, 2026 · 55m

Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83

Jun 24, 2026 · 41m

An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82

Jun 23, 2026 · 55m

Organizing Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81

Jun 11, 2026 · 58m

The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80

Jun 8, 2026 · 36m

Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79

Jun 1, 2026 · 36m

Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78

May 27, 2026 · 44m

Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 77

Apr 16, 2026 · 58m

Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76

Mar 31, 2026 · 58m

How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75

Mar 17, 2026 · 58m

Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74

Feb 26, 2026 · 54m

The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73

Feb 9, 2026 · 1h 2m

How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72

Jan 20, 2026 · 55m

“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71

Jan 8, 2026 · 1h 4m

Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70

Dec 8, 2025 · 55m

Account Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69

Nov 18, 2025 · 59m

Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68

Oct 31, 2025 · 56m

Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67

Oct 17, 2025 · 55m

The Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66

Sep 30, 2025 · 1h 0m

Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65

Sep 10, 2025 · 57m

Solving the Go-To-Market Skills Crisis in B2B Sales with Chris Orlob, CEO of pclub - Ep 64

Aug 28, 2025 · 50m

10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63

Aug 18, 2025 · 53m

How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62

Aug 8, 2025 · 52m